Lazada — Design Leadership

Over four years leading the design team at Lazada, we rebuilt the homepage and key user journeys countless times and twice overhauled the entire visual language — keeping Lazada's design at the forefront of Southeast Asia.

As the scope expanded, I also had the chance to help Lazada reshape its brand identity and weave AI design into every layer of the user experience.

Most recently, we ventured into spatial computing — designing Lazada's first shopping experience for Apple Vision Pro, exploring how commerce feels when products live in the viewer's room rather than on a screen.